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5 Plastic Surgeon SEO Tips for 2016

Local SEO and online marketing has gone through many changes in just a short period. The plastic surgeon SEO techniques that worked a couple of years ago, no longer are as effective today.seo for plastic surgeons

If you operate a plastic surgery practice, or do marketing for a plastic surgeon, you have probably realized that the online competition has increased and more surgeons are discovering the power of developing a substantial quality online marketing strategy. However recently, as Google made major algorithm modifications, and most plastic surgeons that managed to attain top rankings using questionable SEO practices have seen their ranking drop. As a result, now is the time to implement fail-proof SEO for your plastic surgery practice.

Why Invest Plastic Surgeons Thrive With SEO

Several other plastic surgeons have ignored the power of local online search as a marketing tool. People in your area go online to search for the perfect plastic surgeon, based on local practices, to approach for consultation. Here, citations – online reference to the Name, Address, and phone number (NAP), of your plastic surgery practice are vital for SEO.

It goes without saying that to get ranked in local listings, you need Google Places Page. Once this page is set up and optimized with the right videos, pictures, and categories, getting citation begins. If your practice information is listed consistently, the search engines can find your business more easily, and consequently, that will improve your local rankings. This gives you an opportunity to direct more traffic to your business for plastic surgeon consultation.

Here are five plastic surgeon SEO tips for 2016 to help you improve your online ranking significantly. For more insights on plastic surgeon SEO, visit OptimizedSurgeons.com.

Plastic Surgeon SEO Tip #1: Build a Locally-Optimized Website

This is where most plastic surgeon SEO strategies fail to get it right. Traditional SEO is totally different from the local SEO. There are specific steps that you must follow to make sure that Google conveys your business information as a local business and ranks you in the correct cities and for the right services. Google cannot reward you with top rankings if you fail to optimize your website to let Google know your physical address, your identity, and the services you offer.

Plastic Surgeon SEO Tip #2: Ensure The Site is Mobile Friendly

Smartphone and notepads have greatly changed the way people search for local business online. Your website should be mobile friendly and readily adaptable to a smaller screen. When people search on a website that is not mobile-friendly, they probably find navigation difficult through Smartphone and notepads and normally leave the page.plastic surgeon seo

Google has promised to reward mobile friendly networks with higher rankings. If you want to know if your website is mobile friendly, you can go to the Google Website Simulator and enter the URL address of your website. It shows the exact mobile view of your website.

Plastic Surgeon SEO Tip #3: Leverage Hyper-Local Marketing

Hyper-local marketing targets your surrounding cities, well-known landmarks, local neighborhoods, and zip codes. People have a tendency of beginning a search with places nearest to their homes then extending the search radius to local cities or neighborhood. Depending on the distance people travel to look for your service, you possibly expand to reach further.

Plastic Surgeon SEO Tip #4: Avoid Jamming All Services On One Page

Break up your services pages into dedicated, keyword optimized pages. This sends a clear message about each page and properly defines keyword relevancy across your website. And for plastic surgeon SEO, this effective strategy also creates additional content for Google crawl and of course, that’s what Google find valuable in authoritative website. If you do this right, you will certainly rank high for each particular service you provide.

Plastic Surgeon SEO Tip #5: Don’t Forget a ‘Call to Action’ on Every Page

Although it sounds very basic, many websites do not direct their visitors on what to do next. A call to action gives your prospective customers an opportunity to contact you. Give your visitors a good reason to act. Make sure that you have an easy to find contact form and your phone number. While this might not be entirely focal to SEO for surgeons, it is vital for CRO (conversion rate optimization) and making the most of your site’s organic search traffic.

The Creative Approach to SEO Centers on Web Presence Optimization

Search Engine Optimization (SEO) is what has made the internet an effective marketing tool for many businesses. As long as a website had good content that resulted in a decent ranking in the search engines, a company’s website was almost guaranteed of traffic toward its site and ultimately its business.

However, times have changed, and there is a new approach to SEO that’s taking the profession by storm. That is web presence optimization, and it’s more comprehensive in how it approaches building a business online.

Creative Web Presence Mind

Many professionals like to think of web presence optimization as SEO on steroids. This because SEO is just one part of this complete marketing and online strategy that all brands, individuals and companies should look into. There is need to stand out and command your niche market by keeping up with the current marketing and advertising trends.

The Comprehensive Approach to Web Presence Optimization

Web presence optimization is using SEO combined with social media, client and target audience outreach campaigns, optimization of videos and images as well as interlinking all your online presence. So there are some things that you can try out for an effective web presence optimization campaign to work.

1. Come up with a content and online marketing strategy: A content marketing strategy is a good place to start. You cannot just post or upload content online at any time and by anyone. Instead your web presence optimization strategy should guide strategic conent marketing efforts that have purpose and meaning.

Therefore, come up with a content strategy that covers the online platforms you intend to have presence in (in order of importance), the team responsible for web content, the actual content you intend to post short and long term, marketing or advertising campaigns surrounding the online content and so much more. Without a plan, your quest for web presence optimization will flop on its face and fail to serve as a solid inbound marketing foundation.

2. Incorporate social media in your online content plan: Gone are the days when brands would only optimize their web content or blogs. The social media age is here for the long haul. Therefore, use the social media platforms that are popular among your target audience and ensure that your presence is felt.

Look for the likes, shares, clicks to your website link, retweets – whatever gets the message out and viral, that is what you need to optimize. Make sure that the content is fresh, relevant, in line with the trend of the moment and respond to feedback, both positive and negative. Because social media is quick and popular, you cannot risk ignoring any kind of publicity you get.

3. Connect with your target audience on multiple levels: In order to keep and grow your client or customer base, personalize your brand. This means that you need to connect with the target audience on all platforms. Encourage guest bloggers and social media influencers to post for and about your brand.

In addition, send out regular and unique information to the audience in form of social media posts, blogs and newsletters. Give the room to receive feedback on all the said platforms so as to connect with the audience. If need be, carry out promotions and offers that will attract traffic and make your brand more click centric during your web presence optimization and SEO campaign.

Many a brand have been accused of being unapproachable by the public and nowadays it is not always a good thing to hear that about your brand. Therefore, connect with the audience, handle your web presence optimization in line with their habits and trends and always give them more, just fresher and more unique.

The Creative SEO Mindset: Big-Picture Web Presence Management

There is need to change the common SEO perspectives and strategies that are used in marketing business via Google search. In the past, search marketers relied heavily on keyword opimized content, link building, and paid search advertising to reach the targeted audiences.

However, these traditional ways of SEO are quickly changing and most businesses are realizing the need for a more comprehensive strategy that encompasses all the aspects of an authoritative brand.

Web Presence Management Services

Web presence management is a synergistic approach which is progressive and effective in ensuring that a company gets the most out of its SEO and Internet marketing efforts. Unlike specific strategies and campaigns, web presence management brings together all aspects of optimizing a brand’s visbility and overall web presence on the web, such as organic SEO and PPC advertising, content marketing, social media, reputation management, and more.

The Ultimate Goal of Web Presence Management

The ultimate goal of web presence management is to build the credibility and reliability of a business and sustain the growth that is achieved online. This is more strategic and practical to successful SEO and brand building.

The plan that should be created as the company outlines the marketing efforts should be aimed at actively controlling and influencing the online presence such that efficiency and popularity is accomplished. This method of web presence management for company’s is beneficial in that it promotes connection with potential customers on diverse platforms and also reduces the overall costs of customer support.

Creative Strategies for a Successful Campaign

Developing a good plan for your company’s web presence management startegy first requires complete understanding of the brand. This enables the plan to be tailored to cover the needs and goals of the company. Customize the approach such that it fits in with the business model that is already established.

It is also important the capabilities of the brand and the potential for its success are understood and the tactic will also be specifically tailored to reach to the target market more effectively. This creative approach to SEO and brand marketing will aid in ensuring that the business reaches its full potential. For this reason, many companies are hiring web presence management and optimization companys, like the Web Presence Group, that are proficient all levels of search engine marketing, social and content marketing, as well as reputation management.

What Channels to Include In Your Web Presence Management Strategy?

Web Presence Management StrategyThe success of this type of market relies on the ability to utilize a complete blend of other common methods. Different tasks have to be accomplished for online branding as well as effective marketing. Most people are already familiar with such services but tend to think of them independently. They include content creation and marketing, SEO, PPC campaigns, search engine marketing, social media marketing and mobile web presence management.

In addition to organic search marketing and social media, website conversion rate optimization (or “CRO”) is also of tremendous importance since it directly relates to increasing profits. Beyond use of these valuable tools, new tools are available such as workspaces which are platforms that allow more efficient collaboration between different teams within the marketing campaign.

Customer engagement is the future of marketing to online consumers. Paid ads are being phased out since they create unwanted disruptions. By using comprehensive tools, businesses are able to map their content with relation to the specific consumer and also help the potential client along the journey to subscribing to the brand. This means that the client will be able to learn as desired and they will be able to communicate without feeling pressured.

A web presence management strategy is aimed towards engagement should be based on making easy to find content and then communicating effectively. Evaluate the benefits of using this kind of marketing approach for your brand.