Tag Archives: social media

Web Presence Optimization: The Evolution of Online Marketing & Branding

Web presence optimization is becoming increasingly popular in the SEO and internet marketing community. Web presence optimization is a response to SEO best practices continuing to evolve in both complexity and comprehension thus demanding a more all-encompassing approach.web presence optimization online marketing

The term web presence optimization can be defined as a well-rounded practice of optimizing and promoting your business (or online brand) through many channels for better awareness, visibility, and recognition. Initially, businesses have been focusing on a one particular aspect of web marketing, but embracing web presence optimization enables businesses to bring together various marketing channels in one unified approach.

The Value in All-Encompassing Web Presence Optimization

The benefit of putting together various aspects such as technical site optimization, social media marketing, conversion rate optimization, mobile marketing, search engine optimization and content marketing is that it allows your business to generate more leads, quickly build reputation and grow in a more comprehensive approach.

Furthermore, unlike the traditional SEO and web marketing strategies, embracing web presence optimization enables your business to optimize its brand web presence by focusing on building meaningful connections that encourage meaningful social relationships with lasting exposure in the search engine results.

As a result, an effective web presence strategy must touch on all online aspects of your business. Below are a few of the core elements for a comprehensive web presence optimization approach as outlined by the Web Presence Group.

Social Media

Unlike the traditional organic SEO and web marketing that starts with optimizing your website, the new approach starts with building and optimizing your business social media presence. It is informed by understanding that if you build a greater social audience, the more exposure your content will gain and thus, your business will enjoy the benefits of a greater exposure such as quality inbound traffic to your website.

Content Marketing

For the strategy to work, you must create content that is compelling and relevant. For example, you can ensure the content of your business is relevant by focusing on solving common problems or questions among other current specific topics that relate to your business. You should also be patient with the strategy because like web presence optimization it can take months before you can realize the full benefits of your efforts.

Web Presence Development

The aim in this step is to build new properties and expand your business web presence. One of the most effective ways you can expand your business web presence is by creating profiles or listings in industry related authority sites such as industry-specific directories, socially-oriented sites, and forums among others. You can also expand your business web presence by creating blogs and micro-sites.

Search Marketing

Despite everything you did to bring all aspects of your business together, you should not forget about search marketing. However, it is important at this stage to revamp your current SEO and PPC advertising strategies to ensure they are up to the new marketing goals. You can do this by reviewing your website analytics to find details such as how visitors interact with your website, the conversion rates and navigation trends. You should also ensure that your website is performing optimally in the keyword optimization and technical aspects.

Actualize Your Web Presence Optimization strategy

Now that you have optimized your business web presence, the last stage of the web presence optimization strategy is to ensure everything is working as intended. When reviewing your business web presence optimization strategy, you should focus on all core aspects because if one is not working as intended it could prevent your business from getting full benefits.

5 Tips to Starting an Independent Film Production Company

Independent film production companies are unique filmmaking companies that operate without a distribution budget, specific contract, or large studio. Indie film production companies are typically operated by one to ten people, depending on the size and budget of the business.

In fact. many filmmakers have their own independent businesses but also work with other film production companies to either complete their work or provide help in projects. If you’re interested in starting an independent film production company, then there are many ways to carve a niche in this creative art form. Here are five important tips that are highly recommended in starting an indie film production companyStarting Independent Film Production Company

1. Make a decision on the genre of film you want to concentrate on

Although not essential, many successful and small independent film production companies focus on a specific genre. For instance, you might want your production company to specialize on documentaries, sci-fi, comedy, drama, horror, etc. or possibly a mixture of genres without stretching yourself too thin.

After you make a decision on your area of specialization, it’s recommended that you come up with a name for your film production company that is in line with your area of specialization. The name should stand out from the crowd but also easy to remember.

2. Create a legal entity for your film production company

A film production company is a business with no difference from other firms, so there isn’t an ad hoc legal structure for the company. It’s advised that you get some legal advice and consult an accountant so that you can maximize tax advantages. Secure your business’s name with a copyright or a trademark so that no one else will use it.

It also may be wise to get a bank account, a website, and to create your company’s social media profiles, such as Pinterest, Instagram, Facebook, Twitter, etc. Ensure these profiles are available in the name of your business, too. Start getting likes and followers. Create your YouTube channel and get subscribers.

3. Make a business plan for your company

Nothing guarantees success in a business more than a good business plan. After you decide what you want to do, plan on how you are going to do it. Make a stable budget and schedule and line up your team.

For some, this is one of the most important aspects to start a successful independent film production company. Get a good idea of who is going to fund the business and how the funds are going to return to investors.

4. Raise funds (if needed)

Armed with your business plan, kick off the campaign trail to get the funds that will make your dream come true. Some countries, provinces, and even states offer tax breaks and grants for filming movies in their area. Talk to people already in the indie filmmaking business and research the available options online to find out what and where grants are available. This might influence your decision on where to film, or where to locate your company. Apparently, grants will not keep your company thriving, so you will need other resources too.

5. Recruite a filmmaking and distribution team

Any film production company has four key personnel. During your start-up phase, you will perform a majority if not all of these key tasks yourself. As you develop and grow, and as your company’s social media profiles flourish, you’ll start getting swamped with duties, and you may need help. The four key personnel you will probably need after your business grows include:

  • Head of development who finds and assess scripts.
  • Chief of the production who ensure that films are created on a budget and on time.
  • Head of the post-production; a person who navigates the technical spills and thrills of the edit to ensure that the long list of movie deliverables are met.
  • Head of film sales and distribution who is tasked with supervision of crowd-funding and self-distribution as well as traditional selling.

Lastly, to promote your film production company, arm your distribution team with promotional materials such as business cards, sufficient posters, etc. Without them, the audience will never know about your films and your company risks failing.

Jump Start Your Triathlon Coaching Business Online

Starting a triathlon coaching business might seem like a lucrative endeavor; however, the risks are no different the starting any other type of business. In fact, the decision to start a triathlon coaching business offers far more flexibility and opportunities to build your brand, market your company, and recruit new athletes.

The Internet has further facilitated the ability to craft your ideal triathlon coaching business online. Quite literally, you can operate your entire coaching business online without ever needing to meet your athletes in person. With that said, here’s more ideas to help you jump-start your triathlon coaching business online.Triathlon Coaching Business Online

Establish a Web Presence

Building your web presence is perhaps one of the most important steps to establishing your triathlon coaching business online. The core elements of your web presence including creating a website and social media profiles on sites like Twitter, Facebook, and Google+, name just a few.

Your website serve as your central hub to send prospective athletes interested in your coaching services. A well-optimized site can also your primary marketing tool to gain expsoure from new athletes searching for triathlon coaches online. To really jump-start your triathlon coach business online, it may be wise to invest in search marketing services to help you gain more visibility and ensure your site ranks well in major search engines like Google.

Think of your social media profiles as the glue that holds your web presence together. Here’s where you’ll want to share content and cultivate a following. You can also invest in marketing and advertising on social platforms like Twitter Advertising and Facebook Ads for businesses. There are a wealth of opportunities here, and these platforms serve as vital tools to accelerating your triathlon coaching business.

Connect With Online Triathlon Communities

The next best way to get recognition and expose your coaching business to the world is to connect with triathlon communities on the web. Try looking around on sites like Facebook and Google+ for online communities related to triathlon and multisport.

These communities are great places to share your content, website, and other information surrounding your coaching business. Just avoid over-sharing or over-promoting. Be subtle and mindful of community members best interest.

Reach Out to Other Triathlon Coaches

Especially if your name is relatively new and unbeknownst in the triathlon coaching world, you can gain a lot from connecting with other reputable triathlon coaches. Whether for business coaching, internships, or general insights, building a few quality relationships can help you with your triathlon coaching business. Some elite-level coaches may be at their capacity to take on new athletes. As a result, they may refer new athletes to you and your triathlon coaching business.

3 Essential Strategies for Plastic Surgeon SEO in 2016

Most people turn to the internet for important information such as plastic and cosmetic surgery. As a plastic surgeon doing SEO, you may have all the necessary information on your website (and your site may be keyword optimized for plastic surgeon SEO,) but that is not enough in today’s competitive search market.plastic surgery seo

When it comes to SEO for plastic surgeons, you have to make sure that your target audience accesses that information. Most search engine users do not even look past the first page, so you need to employ plastic surgeon SEO strategies optimize your site’s web presence and overall search engine visibility.

To help get your plastic surgery SEO plan in place for 2016, below are 3 essential SEO strategies for plastic surgeons that are safe, effective, and value-driven (beyond just SEO and better rankings.)

1. Content Marketing

Content marketing is a technique of communicating with your patients and prospects without necessarily having to sell. Instead of pitching your services and products, you are merely giving out information that enlightens your buyer. The belief in this strategy is that patients will reward you with their loyalty and business.

In content marketing, your main aim is to attract and retain potential patients through consistently creating unique blog posts, evergreen articles, videos. Plastic surgeons need to incorporate this strategy in their overall surgeon SEO strategy so as to earn links, rank higher in Google, and build credibility to attract potential patients.

2. Social Media Marketing

Social media marketing is a process of generating traffic through social media sites. Often, social media leads into the discovery of new stories in a search activity. It also plays an important role in building links, which in turn support plastic surgey SEO efforts. And since many people search social sites for content, plastic surgeons need to create content to post on social media sites and link them to their sites.

Plastic surgeons should build their presence on social platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+. This way, they will be able to establish credibility as well as build more authority for SEO.

3. Review Generation

Getting reviews is very important—it is a reputation game changer. Online reviews not only drive local search, but also revenue. Ecommerce statistics have shown that that customer ratings increase sales by up to 18%, and more than 90% of people claim that positive reviews from other patients greatly influenced their purchasing decisions.

Plastic surgeons need to get serious when it comes to soliciting feedback. Reaching out to patients is a hassle; there is no doubt about that. There is also a challenge in directing these patients to review sites, tracking their conversations, and sharing recommendations on social platforms. Well, it all amounts to hard work but once you have positive feedback from patients, be assured of more clients.

Review generation allows you, a plastic surgeon, to gather reviews from your patients in the easiest and fastest way possible. You just have to follow three simple steps outlined below.

  • Send messages to your patients requesting for their feedback.
  • Direct them to a branded site where they can leave their comments.
  • Collect star rating and feedback in a simple form.

Review generation handles every review with utmost care. It also advises you on the submissions to share and those to handle behind closed doors. This has an effect of strengthening your reputation as a plastic surgeon.

As a plastic surgeon, you need to employ comprehensive SEO strategies to attract more clients. The above three strategies will see your website rank higher in Google ranking, and this increases your chances of getting more clients.

5 Essential SEO Tips for Ecommerce Startups

Ecommerce startups sometimes are overwhelmed about the possibility of ranking on the first spots on Google’s organic searches. However, this shouldn’t be looked at as an impossible feat. With some basic knowledge of the five essential SEO tips for ecommerce startups you can also make your website’s online presence stand out on the most popular search engines.

seo tips ecommerce startup

1. Establish a Powerful Social Presence

SEO is never complete without the help of social media network strategies. By having your brand on social media sites you can give your contacts access to your site by posting or Tweeting on a regular basis.

Given that your objective is to increase your website’s traffic, you should take into account what is it that your target audience wants to hear (or read). Blog posts should be relevant to your business and they should be helpful to your clients as well. Include a call-to-action at the end to invite your viewers to click on your site’s link.

2. Don’t Neglect Local Traffic

Local traffic is one of the most important things ecommerce startups can have. More often than not, online stores start selling on their hometown or city. For this reason, local traffic should be your top priority at least at the first stages of the SEO process.

One of the best things you can do in order to get more local traffic to your website is to use relevant long-tail keywords in your website’s content. What this means is that instead of offering just “shoes” – in the case of a shoe online store – include location and if necessary a more detailed description of the product you are selling such as “leather shoes in Phoenix”.

3. Make it Easy for Search Engines to Find You

This simple yet extremely useful tip can be the difference between success and failure for ecommerce startups. To do this, always have links between your homepage and any other webpage in your site. This way, you won’t have what’s called orphan pages which could get loss in the depth of Google’s very last results.

Configure your sitemap properly and check out if server issues or robot.txt’s may be blocking your site’s access to search engine’s results – you may need to contact a systems engineer for this purpose.

4. Decrease Your Website’s Loading Time

You will be amazed at these two facts: first, one of Google’s ranking factors is a website’s loading time and second, if a website takes more than three seconds to load 40% of visitors will leave before it finishes loading! That being said, don’t underestimate the need for website optimization.

As one of the most often overlooked aspects of SEO for ecommerce startups is this seemingly minor factor in your website’s load speed. Visitors won’t go away and your ranking will improve as well. If you can’t fix your slow website, than it may be worth hiring a website optimization company.

5. Leverage Content Marketing

Last but definitely not least, leveraging content marketing is a sure-fire way to get up several spots on Google’s results page. Google has become smart and it rewards sites with high quality content. How does Google classify quality content from what’s not good content?

Google has real humans like you and me who are experts in deciding which content provides value to visitors and which doesn’t. This way, they constantly update their algorithms to provide the best results. Have useful high quality blog posts and post regularly, at least once a week – Google doesn’t like outdated information.

Lastly, if you’re ecommerce site has been up and running for some time and you’d like to make more progressive SEO strides in getting it ranked, look into getting an ecommerce SEO site audit. One of the best sources for professional SEO site audits for ecommerce sites is ClickCentricSEO.com. You can apply right on their website.

The Creative Approach to SEO Centers on Web Presence Optimization

Search Engine Optimization (SEO) is what has made the internet an effective marketing tool for many businesses. As long as a website had good content that resulted in a decent ranking in the search engines, a company’s website was almost guaranteed of traffic toward its site and ultimately its business.

However, times have changed, and there is a new approach to SEO that’s taking the profession by storm. That is web presence optimization, and it’s more comprehensive in how it approaches building a business online.

Creative Web Presence Mind

Many professionals like to think of web presence optimization as SEO on steroids. This because SEO is just one part of this complete marketing and online strategy that all brands, individuals and companies should look into. There is need to stand out and command your niche market by keeping up with the current marketing and advertising trends.

The Comprehensive Approach to Web Presence Optimization

Web presence optimization is using SEO combined with social media, client and target audience outreach campaigns, optimization of videos and images as well as interlinking all your online presence. So there are some things that you can try out for an effective web presence optimization campaign to work.

1. Come up with a content and online marketing strategy: A content marketing strategy is a good place to start. You cannot just post or upload content online at any time and by anyone. Instead your web presence optimization strategy should guide strategic conent marketing efforts that have purpose and meaning.

Therefore, come up with a content strategy that covers the online platforms you intend to have presence in (in order of importance), the team responsible for web content, the actual content you intend to post short and long term, marketing or advertising campaigns surrounding the online content and so much more. Without a plan, your quest for web presence optimization will flop on its face and fail to serve as a solid inbound marketing foundation.

2. Incorporate social media in your online content plan: Gone are the days when brands would only optimize their web content or blogs. The social media age is here for the long haul. Therefore, use the social media platforms that are popular among your target audience and ensure that your presence is felt.

Look for the likes, shares, clicks to your website link, retweets – whatever gets the message out and viral, that is what you need to optimize. Make sure that the content is fresh, relevant, in line with the trend of the moment and respond to feedback, both positive and negative. Because social media is quick and popular, you cannot risk ignoring any kind of publicity you get.

3. Connect with your target audience on multiple levels: In order to keep and grow your client or customer base, personalize your brand. This means that you need to connect with the target audience on all platforms. Encourage guest bloggers and social media influencers to post for and about your brand.

In addition, send out regular and unique information to the audience in form of social media posts, blogs and newsletters. Give the room to receive feedback on all the said platforms so as to connect with the audience. If need be, carry out promotions and offers that will attract traffic and make your brand more click centric during your web presence optimization and SEO campaign.

Many a brand have been accused of being unapproachable by the public and nowadays it is not always a good thing to hear that about your brand. Therefore, connect with the audience, handle your web presence optimization in line with their habits and trends and always give them more, just fresher and more unique.

The Creative SEO Mindset: Big-Picture Web Presence Management

There is need to change the common SEO perspectives and strategies that are used in marketing business via Google search. In the past, search marketers relied heavily on keyword opimized content, link building, and paid search advertising to reach the targeted audiences.

However, these traditional ways of SEO are quickly changing and most businesses are realizing the need for a more comprehensive strategy that encompasses all the aspects of an authoritative brand.

Web Presence Management Services

Web presence management is a synergistic approach which is progressive and effective in ensuring that a company gets the most out of its SEO and Internet marketing efforts. Unlike specific strategies and campaigns, web presence management brings together all aspects of optimizing a brand’s visbility and overall web presence on the web, such as organic SEO and PPC advertising, content marketing, social media, reputation management, and more.

The Ultimate Goal of Web Presence Management

The ultimate goal of web presence management is to build the credibility and reliability of a business and sustain the growth that is achieved online. This is more strategic and practical to successful SEO and brand building.

The plan that should be created as the company outlines the marketing efforts should be aimed at actively controlling and influencing the online presence such that efficiency and popularity is accomplished. This method of web presence management for company’s is beneficial in that it promotes connection with potential customers on diverse platforms and also reduces the overall costs of customer support.

Creative Strategies for a Successful Campaign

Developing a good plan for your company’s web presence management startegy first requires complete understanding of the brand. This enables the plan to be tailored to cover the needs and goals of the company. Customize the approach such that it fits in with the business model that is already established.

It is also important the capabilities of the brand and the potential for its success are understood and the tactic will also be specifically tailored to reach to the target market more effectively. This creative approach to SEO and brand marketing will aid in ensuring that the business reaches its full potential. For this reason, many companies are hiring web presence management and optimization companys, like the Web Presence Group, that are proficient all levels of search engine marketing, social and content marketing, as well as reputation management.

What Channels to Include In Your Web Presence Management Strategy?

Web Presence Management StrategyThe success of this type of market relies on the ability to utilize a complete blend of other common methods. Different tasks have to be accomplished for online branding as well as effective marketing. Most people are already familiar with such services but tend to think of them independently. They include content creation and marketing, SEO, PPC campaigns, search engine marketing, social media marketing and mobile web presence management.

In addition to organic search marketing and social media, website conversion rate optimization (or “CRO”) is also of tremendous importance since it directly relates to increasing profits. Beyond use of these valuable tools, new tools are available such as workspaces which are platforms that allow more efficient collaboration between different teams within the marketing campaign.

Customer engagement is the future of marketing to online consumers. Paid ads are being phased out since they create unwanted disruptions. By using comprehensive tools, businesses are able to map their content with relation to the specific consumer and also help the potential client along the journey to subscribing to the brand. This means that the client will be able to learn as desired and they will be able to communicate without feeling pressured.

A web presence management strategy is aimed towards engagement should be based on making easy to find content and then communicating effectively. Evaluate the benefits of using this kind of marketing approach for your brand.