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5 Plastic Surgeon SEO Tips for 2016

Local SEO and online marketing has gone through many changes in just a short period. The plastic surgeon SEO techniques that worked a couple of years ago, no longer are as effective today.seo for plastic surgeons

If you operate a plastic surgery practice, or do marketing for a plastic surgeon, you have probably realized that the online competition has increased and more surgeons are discovering the power of developing a substantial quality online marketing strategy. However recently, as Google made major algorithm modifications, and most plastic surgeons that managed to attain top rankings using questionable SEO practices have seen their ranking drop. As a result, now is the time to implement fail-proof SEO for your plastic surgery practice.

Why Invest Plastic Surgeons Thrive With SEO

Several other plastic surgeons have ignored the power of local online search as a marketing tool. People in your area go online to search for the perfect plastic surgeon, based on local practices, to approach for consultation. Here, citations – online reference to the Name, Address, and phone number (NAP), of your plastic surgery practice are vital for SEO.

It goes without saying that to get ranked in local listings, you need Google Places Page. Once this page is set up and optimized with the right videos, pictures, and categories, getting citation begins. If your practice information is listed consistently, the search engines can find your business more easily, and consequently, that will improve your local rankings. This gives you an opportunity to direct more traffic to your business for plastic surgeon consultation.

Here are five plastic surgeon SEO tips for 2016 to help you improve your online ranking significantly. For more insights on plastic surgeon SEO, visit OptimizedSurgeons.com.

Plastic Surgeon SEO Tip #1: Build a Locally-Optimized Website

This is where most plastic surgeon SEO strategies fail to get it right. Traditional SEO is totally different from the local SEO. There are specific steps that you must follow to make sure that Google conveys your business information as a local business and ranks you in the correct cities and for the right services. Google cannot reward you with top rankings if you fail to optimize your website to let Google know your physical address, your identity, and the services you offer.

Plastic Surgeon SEO Tip #2: Ensure The Site is Mobile Friendly

Smartphone and notepads have greatly changed the way people search for local business online. Your website should be mobile friendly and readily adaptable to a smaller screen. When people search on a website that is not mobile-friendly, they probably find navigation difficult through Smartphone and notepads and normally leave the page.plastic surgeon seo

Google has promised to reward mobile friendly networks with higher rankings. If you want to know if your website is mobile friendly, you can go to the Google Website Simulator and enter the URL address of your website. It shows the exact mobile view of your website.

Plastic Surgeon SEO Tip #3: Leverage Hyper-Local Marketing

Hyper-local marketing targets your surrounding cities, well-known landmarks, local neighborhoods, and zip codes. People have a tendency of beginning a search with places nearest to their homes then extending the search radius to local cities or neighborhood. Depending on the distance people travel to look for your service, you possibly expand to reach further.

Plastic Surgeon SEO Tip #4: Avoid Jamming All Services On One Page

Break up your services pages into dedicated, keyword optimized pages. This sends a clear message about each page and properly defines keyword relevancy across your website. And for plastic surgeon SEO, this effective strategy also creates additional content for Google crawl and of course, that’s what Google find valuable in authoritative website. If you do this right, you will certainly rank high for each particular service you provide.

Plastic Surgeon SEO Tip #5: Don’t Forget a ‘Call to Action’ on Every Page

Although it sounds very basic, many websites do not direct their visitors on what to do next. A call to action gives your prospective customers an opportunity to contact you. Give your visitors a good reason to act. Make sure that you have an easy to find contact form and your phone number. While this might not be entirely focal to SEO for surgeons, it is vital for CRO (conversion rate optimization) and making the most of your site’s organic search traffic.

Keyword Selection Tips for Strategic SEO for Surgeons

SEO for surgeons is very effective when it comes to improving the search engine ranking of your website. For example, an athlete searching for a podiatrist in a certain area will most likely look at the first few podiatrists that rank at the top of his search results page.

In fact, a study by Search Engine Journal revealed that 14.6% of results produced by SEO leads are of companies that are near the client’s office or residence. This proximity to search users is possible because 56% of adults in America are using mobile phones to make searches online for goods, services and entertainment.

Creating a Surgeon SEO Strategy

For this reason, local SEO for surgeons is a powerful marketing tool, as it can generate quality leads both efficiently and sustainably when done right. A solid surgeon SEO strategy can also help to increase revenue by expanding a surgeon’s patient base. If you’re looking to embark on SEO for surgeons, here are some tips to help you get started by selecting the right keywords.

Selecting the Right Keywords for Surgeon SEO

Surgeons often specialize in one (or a few) forms of surgery, unlike many online web owners who advertise and sell any product that has a viable market online. For this reason, surgeons need to make a rundown of words that they think individuals would use while when searching for their services.

Teaming up with fellow doctors to brainstorm on this rundown would be an ideal move to make sure the list of words is as extensive as possible. Running the final list through Google’s Keyword Planner would help you know which words are the most useful for an surgeon SEO campaign.

It is also important to choose a particular set of words that corresponds to your service. For example, ‘rhinoplasty specialist’ is a more useful keyword than just using ‘plastic specialist’ as your keyword. In the same way, ‘breast augmentation surgeon San Francisco’ is more appropriate for an surgeon SEO campaign than ‘plastic surgeon Atlanta GA.’

It does not mean that you should mention particular areas of service while leaving others to the imagination of your clients. It means that you should have an enormous amount of articles that focus on specific areas of your work. You should also make sure that these features are accurate, relevant and interesting.

Develop Original Content for Your Website

Medical surgery is a field filled with experts, and those who seek the services of surgeons appreciate the level of professionalism exercised by people in this line of work. Duplicating content from another website makes you look unprofessional and incompetent. Worse, it can negatively impact your surgeon SEO strategy.

Search for Surgeons Online

You should guard against such practices because they will help neither you nor your business. Develop a fanatical base by leading the pack when it comes to news, information and analysis on developments in surgery. Hire a professional and specialized plastic surgeon SEO company fully equipped to write original content for you that would appeal to your core market and establish you as a force to reckon with online.

You should have blog entries, features, interviews, photographs, testimonials, and info-graphics on your website to help you attract more online visitors than you currently have. Creating this kind of content takes time, which is a luxury that many surgeons cannot afford.

Hire a reputable firm to do this job for you. You would not have to worry about SEO for surgeons anymore. Someone else will take care of that for you so that you have time to focus on your work.

Strategy-Centric Ecommerce SEO Resources for Competitive E-Retailers

Ecommerce SEO demands a level of strategy that is far beyond that of most SEO programs. When selling products online, a company must not only attend to the overall focus of bringing people to their sites, but they must link a great deal of information together effectively and in an organized way while maintaining the necessary strategic goals for an ecommerce SEO campaign.

ecommerce seo program

While it would be nice to glean all of the information one needs from an individual site, it can be advantageous to review information on several sites or blogs to get ideas from several different angles. Armed with this information, a person can then develop a method that suits their own business needs and also evolves with the business as it grows.

Click Centric SEO

Click Centric SEO is a great place to get ecommerce SEO tips, strategies, services, and various other resources that will make one more competitive in the online retail environment. Most people don’t scroll to page 20 when performing a Google search, and so it is imperative to optimize your rankings. This is extremely difficult to do without an ecommerce SEO professional to guide the way.

However, whether you decide to try to do it yourself or use a professional, ClickCentricSEO.com is site that offers tips that can help one achieve higher rankings and more success. When they work one on one with a client, they tend to do well by creating a program that is ‘individually tailored’ for each client. For example, the provide free no-obligation ecommerce SEO site audit services to prospective clients before actually getting started with SEO.

Additionally, they offer tips and services for ethical link building. When link building is done incorrectly, it can have devastating results, such as the loss of Google ranking because Google’s algorithm can ‘mark’ a site as being underhanded. This website offers free advice on how to avoid that pitfall as well as providing other useful advice.

Kissmetrics

Kissmetrics offers a world of wealth in metric information on SEO. For example, one article points out common errors that can backfire on a marketing scheme. It allows people to see how to properly set up a product description without making the mistake of solely relying on the manufacturer’s description.

One must remember that manufacturers are not marketing experts, nor are they necessarily savvy about SEO content. Hence, it behooves a person in the ecommerce SEO game to rewrite product descriptions to draw customers in, create content, and satisfy the potential buyer’s need for information. Lastly, Kissmetrics also offers other types of information, such as an ‘ultimate guide’ to ecommerce SEO with consolidated information.

Search Engine Land

Search Engine Land has a lot of tips to help with the practical aspects of ecommerce. This site answers questions such as what one can do if they run low on stock or how to manage a transition from an SEO/link level if a product is discontinued.

Issues regarding the problems that arise from seasonal items and variations within one product are also addressed. The site gives advice on content and descriptions that are not provided by the manufacturer. This site also provides a list of best practices and habits that ecommerce site staff should develop for successful strategies to continue to achieve success.

Practical Ecommerce

Practical Ecommerce gives a load of great information for setting up and maintaining SEO strategies and they update regularly so that you can stay current on the trends in the industry. For example, they have an entire section devoted to social media strategies.

On top of that, there are individual articles and guides for different social media platforms such as Twitter and Facebook. Another section of PracticalEcommerce.com targets the best way to use ads for ecommerce. Each bit of information is designed to help ecommerce SEO and is not overly general for use by any online marketing strategist.

Get Elastic

Get Elastic is a blog that is helpful for anyone setting up an international ecommerce strategy. With helpful topics, such as the importance of clear communication, reporting, and organization concerning the multiple hubs in different nations. This global approach is set up to allow an SEO strategy to be developed with long reaching goals and also with an eye to keeping the different aspects of the organization to be properly maintained.

As an ecommerce business grows, the SEO strategist may need to continually review various sites and blogs to remain up to date with current trends and to make sure that their own ecommerce SEO is keeping up with the growth of their business.