Tag Archives: internet

10 Quick SEO Tips for Ecommerce Sites & Online Retailers

Although SEO (especially ecommerce SEO) is no short-term endeavor, there are some vital tips and strategies that you can absorb and implement rather quickly. Some SEO tips may take time to come to fruition, whereas others can lend to fast outcomes. Among this list of ten, we’re sure that you’ll find a few opportunities. Check out these quick SEO tips for ecommerce sites and online retailers below.ecommerce seo

1. If you that you’re products are seasonal, then are you prepared far enough in advance? Remember that if you’re running an ecommerce SEO campaign that it can take 3-6 months for new products or pages to be indexed, and start to rank well.

2. Don’t forget to plan ahead for events or times of year. How can you make the most of SEO given your times of year on company events? Beyond SEO, how else can you make your products and services more appealing on your website at different times of the year?

3. By offering what your visitors want and what your customers expect, you can expect more sales, and encourage repeat visitors. What else can you do to ensure that people return to your website, or spend more time or money with you?

4. Don’t forget to include competitor analysis as part of your ecommerce SEO research. You’ll want to know what other sites are doing, and see what other companies in other sectors or industries are doing that you can do too.

5. Ensure that you’re tracking progress and making good use of your website analytics, so that you know what works and what doesn’t. There’s no point in spending time or resources on ecommerce SEO strategies that aren’t bringing traffic or links to your site.

6. Why not offer something different to your visitors? How could you offer them an additional incentive for buying today, or for spending more, or for downloading and listening to all of your podcasts? See more creative ideas like this from professional ecommerce SEO company Click Centric SEO.

7. Do your online efforts complement your offline activities? Are all departments in your company working together to make sure that your website is successful? Are visitors encouraged to ring you, or visit your store if they would prefer, or can they only buy online?

8. Don’t be afraid to ask your visitors for their opinions or ideas. You’ll find out what sort of things they want and expect, and maybe see if there are any inadvertent barriers in place that are stopping people from converting. Perhaps your checkout process is too long, or your newsletter doesn’t provide enough information, or your colour scheme isn’t to everyone’s taste.

9. You’ll want to keep your website updated and active. Ensure that your news and offers are current and relevant, and that you add content on a regular basis, so that you’ll give visitors and search engines a reason to come back. This will also help your ecommerce SEO.

10. Don’t be afraid of change. If your customers don’t like something, and they offer an alternative, then why not try it? If you can offer a new product or service for your customers, based on what they’ve said they want, then why wouldn’t you?

If you want your website to be a success with ecommerce SEO, then you’ll want to give it the attention and resources it needs to drive traffic to your site and ensure that visitors take the action you want them to take, such as signing up for your newsletter, or buying your products. Now that you know how you can ensure that you’re providing the services and products your target audience want, your website and ecommerce SEO efforts will better actualize in shorter time.

Jump Start Your Triathlon Coaching Business Online

Starting a triathlon coaching business might seem like a lucrative endeavor; however, the risks are no different the starting any other type of business. In fact, the decision to start a triathlon coaching business offers far more flexibility and opportunities to build your brand, market your company, and recruit new athletes.

The Internet has further facilitated the ability to craft your ideal triathlon coaching business online. Quite literally, you can operate your entire coaching business online without ever needing to meet your athletes in person. With that said, here’s more ideas to help you jump-start your triathlon coaching business online.Triathlon Coaching Business Online

Establish a Web Presence

Building your web presence is perhaps one of the most important steps to establishing your triathlon coaching business online. The core elements of your web presence including creating a website and social media profiles on sites like Twitter, Facebook, and Google+, name just a few.

Your website serve as your central hub to send prospective athletes interested in your coaching services. A well-optimized site can also your primary marketing tool to gain expsoure from new athletes searching for triathlon coaches online. To really jump-start your triathlon coach business online, it may be wise to invest in search marketing services to help you gain more visibility and ensure your site ranks well in major search engines like Google.

Think of your social media profiles as the glue that holds your web presence together. Here’s where you’ll want to share content and cultivate a following. You can also invest in marketing and advertising on social platforms like Twitter Advertising and Facebook Ads for businesses. There are a wealth of opportunities here, and these platforms serve as vital tools to accelerating your triathlon coaching business.

Connect With Online Triathlon Communities

The next best way to get recognition and expose your coaching business to the world is to connect with triathlon communities on the web. Try looking around on sites like Facebook and Google+ for online communities related to triathlon and multisport.

These communities are great places to share your content, website, and other information surrounding your coaching business. Just avoid over-sharing or over-promoting. Be subtle and mindful of community members best interest.

Reach Out to Other Triathlon Coaches

Especially if your name is relatively new and unbeknownst in the triathlon coaching world, you can gain a lot from connecting with other reputable triathlon coaches. Whether for business coaching, internships, or general insights, building a few quality relationships can help you with your triathlon coaching business. Some elite-level coaches may be at their capacity to take on new athletes. As a result, they may refer new athletes to you and your triathlon coaching business.

Strategy-Centric Ecommerce SEO Resources for Competitive E-Retailers

Ecommerce SEO demands a level of strategy that is far beyond that of most SEO programs. When selling products online, a company must not only attend to the overall focus of bringing people to their sites, but they must link a great deal of information together effectively and in an organized way while maintaining the necessary strategic goals for an ecommerce SEO campaign.

ecommerce seo program

While it would be nice to glean all of the information one needs from an individual site, it can be advantageous to review information on several sites or blogs to get ideas from several different angles. Armed with this information, a person can then develop a method that suits their own business needs and also evolves with the business as it grows.

Click Centric SEO

Click Centric SEO is a great place to get ecommerce SEO tips, strategies, services, and various other resources that will make one more competitive in the online retail environment. Most people don’t scroll to page 20 when performing a Google search, and so it is imperative to optimize your rankings. This is extremely difficult to do without an ecommerce SEO professional to guide the way.

However, whether you decide to try to do it yourself or use a professional, ClickCentricSEO.com is site that offers tips that can help one achieve higher rankings and more success. When they work one on one with a client, they tend to do well by creating a program that is ‘individually tailored’ for each client. For example, the provide free no-obligation ecommerce SEO site audit services to prospective clients before actually getting started with SEO.

Additionally, they offer tips and services for ethical link building. When link building is done incorrectly, it can have devastating results, such as the loss of Google ranking because Google’s algorithm can ‘mark’ a site as being underhanded. This website offers free advice on how to avoid that pitfall as well as providing other useful advice.

Kissmetrics

Kissmetrics offers a world of wealth in metric information on SEO. For example, one article points out common errors that can backfire on a marketing scheme. It allows people to see how to properly set up a product description without making the mistake of solely relying on the manufacturer’s description.

One must remember that manufacturers are not marketing experts, nor are they necessarily savvy about SEO content. Hence, it behooves a person in the ecommerce SEO game to rewrite product descriptions to draw customers in, create content, and satisfy the potential buyer’s need for information. Lastly, Kissmetrics also offers other types of information, such as an ‘ultimate guide’ to ecommerce SEO with consolidated information.

Search Engine Land

Search Engine Land has a lot of tips to help with the practical aspects of ecommerce. This site answers questions such as what one can do if they run low on stock or how to manage a transition from an SEO/link level if a product is discontinued.

Issues regarding the problems that arise from seasonal items and variations within one product are also addressed. The site gives advice on content and descriptions that are not provided by the manufacturer. This site also provides a list of best practices and habits that ecommerce site staff should develop for successful strategies to continue to achieve success.

Practical Ecommerce

Practical Ecommerce gives a load of great information for setting up and maintaining SEO strategies and they update regularly so that you can stay current on the trends in the industry. For example, they have an entire section devoted to social media strategies.

On top of that, there are individual articles and guides for different social media platforms such as Twitter and Facebook. Another section of PracticalEcommerce.com targets the best way to use ads for ecommerce. Each bit of information is designed to help ecommerce SEO and is not overly general for use by any online marketing strategist.

Get Elastic

Get Elastic is a blog that is helpful for anyone setting up an international ecommerce strategy. With helpful topics, such as the importance of clear communication, reporting, and organization concerning the multiple hubs in different nations. This global approach is set up to allow an SEO strategy to be developed with long reaching goals and also with an eye to keeping the different aspects of the organization to be properly maintained.

As an ecommerce business grows, the SEO strategist may need to continually review various sites and blogs to remain up to date with current trends and to make sure that their own ecommerce SEO is keeping up with the growth of their business.

5 Important Tips for Safe & Secure Online Banking

Security is one of the top concerns that consumers have when opening a bank account; there are numerous stories in the news of banks getting hacked because of finding new ways to crack through weak security protocols, which is scary for account holders who have entrusted their money to these institutions.

secure online banking

Although these things do seem to happen more frequently than anyone would like, as a consumer, you do have a right to hold your bank to a certain set of expectations regarding their security and surveillance system standards. Top banking institutions will already know of these concerns and have practices set in place to minimize any risk to you and other clients.

1. Exercise caution clicking on links from unknown email addresses

One of the easiest ways for scammers to infiltrate your banking information is by sending you a phony link and asking you to click on it in order to verify your information. Once you click on the link, it could take you to a fake site that looks legitimate and before you know it, they have captured all of your financial info. Always go to your bank’s website, rather than navigate there through a link.

2. Check your financial accounts frequently

There is no limit to how many times you can log on and check your most recent transactions, so use that to your advantage. Often times, hackers make charges to bank accounts and the account owner does not find out until days or weeks later because they do not remain up-to-date with what is going in their account. Verify all recent charges to ensure that they are ones you have recently made.

3. Regularly change your passwords

Yes, it is easier to use the same password for all of your accounts and never change them because you are more likely to remember it, but that also makes it easier for scammers to infiltrate into your accounts. Try to pick a unique password every few months or so with a mix of letters, symbols and numbers, and remember them by using song lyrics, mnemonic devices or other clues.

4. If you see something peculiar, call your bank immediately

The faster you get on potentially fraudulent activity, the better. So many fraudsters get away with scamming because people do not speak up when they see something in their account that does not look right. Many people start to second guess themselves and rationalize that maybe they did actually make a particular charge and just forgot about it. But if you know something does not seem normal, speak up and let your bank security staff jump on the case.

5. Limit your paper trail or shred judiciously

Financial documents like bank statements and receipts contain a wealth of information that people can use to hack into your accounts. This risk can be minimized by going digital and opting out of receiving paper statements each month. If you like receiving paper statements to stay apprised of account activity, cross paper shred them once you are done with them before throwing the documents away as accessing financial documents found in the trash is one of the easiest ways for fraudulent activity to occur.