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5 Plastic Surgeon SEO Tips for 2016

Local SEO and online marketing has gone through many changes in just a short period. The plastic surgeon SEO techniques that worked a couple of years ago, no longer are as effective today.seo for plastic surgeons

If you operate a plastic surgery practice, or do marketing for a plastic surgeon, you have probably realized that the online competition has increased and more surgeons are discovering the power of developing a substantial quality online marketing strategy. However recently, as Google made major algorithm modifications, and most plastic surgeons that managed to attain top rankings using questionable SEO practices have seen their ranking drop. As a result, now is the time to implement fail-proof SEO for your plastic surgery practice.

Why Invest Plastic Surgeons Thrive With SEO

Several other plastic surgeons have ignored the power of local online search as a marketing tool. People in your area go online to search for the perfect plastic surgeon, based on local practices, to approach for consultation. Here, citations – online reference to the Name, Address, and phone number (NAP), of your plastic surgery practice are vital for SEO.

It goes without saying that to get ranked in local listings, you need Google Places Page. Once this page is set up and optimized with the right videos, pictures, and categories, getting citation begins. If your practice information is listed consistently, the search engines can find your business more easily, and consequently, that will improve your local rankings. This gives you an opportunity to direct more traffic to your business for plastic surgeon consultation.

Here are five plastic surgeon SEO tips for 2016 to help you improve your online ranking significantly. For more insights on plastic surgeon SEO, visit OptimizedSurgeons.com.

Plastic Surgeon SEO Tip #1: Build a Locally-Optimized Website

This is where most plastic surgeon SEO strategies fail to get it right. Traditional SEO is totally different from the local SEO. There are specific steps that you must follow to make sure that Google conveys your business information as a local business and ranks you in the correct cities and for the right services. Google cannot reward you with top rankings if you fail to optimize your website to let Google know your physical address, your identity, and the services you offer.

Plastic Surgeon SEO Tip #2: Ensure The Site is Mobile Friendly

Smartphone and notepads have greatly changed the way people search for local business online. Your website should be mobile friendly and readily adaptable to a smaller screen. When people search on a website that is not mobile-friendly, they probably find navigation difficult through Smartphone and notepads and normally leave the page.plastic surgeon seo

Google has promised to reward mobile friendly networks with higher rankings. If you want to know if your website is mobile friendly, you can go to the Google Website Simulator and enter the URL address of your website. It shows the exact mobile view of your website.

Plastic Surgeon SEO Tip #3: Leverage Hyper-Local Marketing

Hyper-local marketing targets your surrounding cities, well-known landmarks, local neighborhoods, and zip codes. People have a tendency of beginning a search with places nearest to their homes then extending the search radius to local cities or neighborhood. Depending on the distance people travel to look for your service, you possibly expand to reach further.

Plastic Surgeon SEO Tip #4: Avoid Jamming All Services On One Page

Break up your services pages into dedicated, keyword optimized pages. This sends a clear message about each page and properly defines keyword relevancy across your website. And for plastic surgeon SEO, this effective strategy also creates additional content for Google crawl and of course, that’s what Google find valuable in authoritative website. If you do this right, you will certainly rank high for each particular service you provide.

Plastic Surgeon SEO Tip #5: Don’t Forget a ‘Call to Action’ on Every Page

Although it sounds very basic, many websites do not direct their visitors on what to do next. A call to action gives your prospective customers an opportunity to contact you. Give your visitors a good reason to act. Make sure that you have an easy to find contact form and your phone number. While this might not be entirely focal to SEO for surgeons, it is vital for CRO (conversion rate optimization) and making the most of your site’s organic search traffic.

Jump Start Your Triathlon Coaching Business Online

Starting a triathlon coaching business might seem like a lucrative endeavor; however, the risks are no different the starting any other type of business. In fact, the decision to start a triathlon coaching business offers far more flexibility and opportunities to build your brand, market your company, and recruit new athletes.

The Internet has further facilitated the ability to craft your ideal triathlon coaching business online. Quite literally, you can operate your entire coaching business online without ever needing to meet your athletes in person. With that said, here’s more ideas to help you jump-start your triathlon coaching business online.Triathlon Coaching Business Online

Establish a Web Presence

Building your web presence is perhaps one of the most important steps to establishing your triathlon coaching business online. The core elements of your web presence including creating a website and social media profiles on sites like Twitter, Facebook, and Google+, name just a few.

Your website serve as your central hub to send prospective athletes interested in your coaching services. A well-optimized site can also your primary marketing tool to gain expsoure from new athletes searching for triathlon coaches online. To really jump-start your triathlon coach business online, it may be wise to invest in search marketing services to help you gain more visibility and ensure your site ranks well in major search engines like Google.

Think of your social media profiles as the glue that holds your web presence together. Here’s where you’ll want to share content and cultivate a following. You can also invest in marketing and advertising on social platforms like Twitter Advertising and Facebook Ads for businesses. There are a wealth of opportunities here, and these platforms serve as vital tools to accelerating your triathlon coaching business.

Connect With Online Triathlon Communities

The next best way to get recognition and expose your coaching business to the world is to connect with triathlon communities on the web. Try looking around on sites like Facebook and Google+ for online communities related to triathlon and multisport.

These communities are great places to share your content, website, and other information surrounding your coaching business. Just avoid over-sharing or over-promoting. Be subtle and mindful of community members best interest.

Reach Out to Other Triathlon Coaches

Especially if your name is relatively new and unbeknownst in the triathlon coaching world, you can gain a lot from connecting with other reputable triathlon coaches. Whether for business coaching, internships, or general insights, building a few quality relationships can help you with your triathlon coaching business. Some elite-level coaches may be at their capacity to take on new athletes. As a result, they may refer new athletes to you and your triathlon coaching business.

5 Essential SEO Tips for Ecommerce Startups

Ecommerce startups sometimes are overwhelmed about the possibility of ranking on the first spots on Google’s organic searches. However, this shouldn’t be looked at as an impossible feat. With some basic knowledge of the five essential SEO tips for ecommerce startups you can also make your website’s online presence stand out on the most popular search engines.

seo tips ecommerce startup

1. Establish a Powerful Social Presence

SEO is never complete without the help of social media network strategies. By having your brand on social media sites you can give your contacts access to your site by posting or Tweeting on a regular basis.

Given that your objective is to increase your website’s traffic, you should take into account what is it that your target audience wants to hear (or read). Blog posts should be relevant to your business and they should be helpful to your clients as well. Include a call-to-action at the end to invite your viewers to click on your site’s link.

2. Don’t Neglect Local Traffic

Local traffic is one of the most important things ecommerce startups can have. More often than not, online stores start selling on their hometown or city. For this reason, local traffic should be your top priority at least at the first stages of the SEO process.

One of the best things you can do in order to get more local traffic to your website is to use relevant long-tail keywords in your website’s content. What this means is that instead of offering just “shoes” – in the case of a shoe online store – include location and if necessary a more detailed description of the product you are selling such as “leather shoes in Phoenix”.

3. Make it Easy for Search Engines to Find You

This simple yet extremely useful tip can be the difference between success and failure for ecommerce startups. To do this, always have links between your homepage and any other webpage in your site. This way, you won’t have what’s called orphan pages which could get loss in the depth of Google’s very last results.

Configure your sitemap properly and check out if server issues or robot.txt’s may be blocking your site’s access to search engine’s results – you may need to contact a systems engineer for this purpose.

4. Decrease Your Website’s Loading Time

You will be amazed at these two facts: first, one of Google’s ranking factors is a website’s loading time and second, if a website takes more than three seconds to load 40% of visitors will leave before it finishes loading! That being said, don’t underestimate the need for website optimization.

As one of the most often overlooked aspects of SEO for ecommerce startups is this seemingly minor factor in your website’s load speed. Visitors won’t go away and your ranking will improve as well. If you can’t fix your slow website, than it may be worth hiring a website optimization company.

5. Leverage Content Marketing

Last but definitely not least, leveraging content marketing is a sure-fire way to get up several spots on Google’s results page. Google has become smart and it rewards sites with high quality content. How does Google classify quality content from what’s not good content?

Google has real humans like you and me who are experts in deciding which content provides value to visitors and which doesn’t. This way, they constantly update their algorithms to provide the best results. Have useful high quality blog posts and post regularly, at least once a week – Google doesn’t like outdated information.

Lastly, if you’re ecommerce site has been up and running for some time and you’d like to make more progressive SEO strides in getting it ranked, look into getting an ecommerce SEO site audit. One of the best sources for professional SEO site audits for ecommerce sites is ClickCentricSEO.com. You can apply right on their website.

3 On-Page SEO Elements Worth Improving Before 2016

With 2016 quickly coming, many SEO’s and web marketers are looking for ways to improve their websites. With content at the forefront of most SE-optimized money pages, copywriting, on-page SEO, and front-end content (graphics, media, calls-to-action, etc.) can always use improvements.seo improvements 2016

To define some of the essential on-page SEO components that can often use deeper levels of optimization, below are three elements worth considering.

1. Revamp Page Titles & Meta Descriptions

Take a look at your top 5-10 “money pages” that are generating the most organic search traffic. Read over each page’s meta title and meta description to evaluate how effective they are (at promoting clicks from search engine users) as well as how SEO-friendly they are (use of keywords and total character length.)

Are your page titles both keyword-relevant and under 64 characters? Are your page’s meta descriptions unique, compelling, and under 154 characters? Do you see improvements to use more creative verbs or keywords for SEO?

Revamping the copy for these small yet powerful page attributes might not seem like a big deal. But many SEO copywriters have claimed to see an increase click-through rates, as well as an uplift rankings after revamping the page titles and meta descriptions on their core money pages.

2. Assess & Improve Page Copy

Parallel to revamping page titles and meta descriptions (which are displayed in Google’s search engine results), assess the on-page copy that’s populating your top money pages. Does the page copy reflect the voice of your business or brand? Is the copy accurate, up-to-date, and unique (not ripped off some other site?) Do you have at least 200-300 words of text-based (crawlable) copy on your key money pages?

There are usually always ways to improve upon page copy. Perhaps you can expand upon certain areas to beef-up the word count on a marginally-ranking money page. Or perhaps you can more text styling elements, such as strong tags, italics, and other modest SEO copywriting attributes. This element is particularly important in SEO for ecommerce sites.

3. Are You Using Schema Markup?

If you’re not using Schema for your money pages, then now is the time to get on board. While Google hasn’t explicitly stated any correlation of Schema use and better rankings, many search marketing experts claim to experience an improvement in search engine visibility after integrated schema markup.

And while Schema may not be a front-end copywriting endeavor, it is important for on-page SEO and bringing the most value to your website, both from a user perspective and search engine perspective. Partner with a technical expert and ensure your money pages are marked-up with Schema to get the greatest results.

Keyword Selection Tips for Strategic SEO for Surgeons

SEO for surgeons is very effective when it comes to improving the search engine ranking of your website. For example, an athlete searching for a podiatrist in a certain area will most likely look at the first few podiatrists that rank at the top of his search results page.

In fact, a study by Search Engine Journal revealed that 14.6% of results produced by SEO leads are of companies that are near the client’s office or residence. This proximity to search users is possible because 56% of adults in America are using mobile phones to make searches online for goods, services and entertainment.

Creating a Surgeon SEO Strategy

For this reason, local SEO for surgeons is a powerful marketing tool, as it can generate quality leads both efficiently and sustainably when done right. A solid surgeon SEO strategy can also help to increase revenue by expanding a surgeon’s patient base. If you’re looking to embark on SEO for surgeons, here are some tips to help you get started by selecting the right keywords.

Selecting the Right Keywords for Surgeon SEO

Surgeons often specialize in one (or a few) forms of surgery, unlike many online web owners who advertise and sell any product that has a viable market online. For this reason, surgeons need to make a rundown of words that they think individuals would use while when searching for their services.

Teaming up with fellow doctors to brainstorm on this rundown would be an ideal move to make sure the list of words is as extensive as possible. Running the final list through Google’s Keyword Planner would help you know which words are the most useful for an surgeon SEO campaign.

It is also important to choose a particular set of words that corresponds to your service. For example, ‘rhinoplasty specialist’ is a more useful keyword than just using ‘plastic specialist’ as your keyword. In the same way, ‘breast augmentation surgeon San Francisco’ is more appropriate for an surgeon SEO campaign than ‘plastic surgeon Atlanta GA.’

It does not mean that you should mention particular areas of service while leaving others to the imagination of your clients. It means that you should have an enormous amount of articles that focus on specific areas of your work. You should also make sure that these features are accurate, relevant and interesting.

Develop Original Content for Your Website

Medical surgery is a field filled with experts, and those who seek the services of surgeons appreciate the level of professionalism exercised by people in this line of work. Duplicating content from another website makes you look unprofessional and incompetent. Worse, it can negatively impact your surgeon SEO strategy.

Search for Surgeons Online

You should guard against such practices because they will help neither you nor your business. Develop a fanatical base by leading the pack when it comes to news, information and analysis on developments in surgery. Hire a professional and specialized plastic surgeon SEO company fully equipped to write original content for you that would appeal to your core market and establish you as a force to reckon with online.

You should have blog entries, features, interviews, photographs, testimonials, and info-graphics on your website to help you attract more online visitors than you currently have. Creating this kind of content takes time, which is a luxury that many surgeons cannot afford.

Hire a reputable firm to do this job for you. You would not have to worry about SEO for surgeons anymore. Someone else will take care of that for you so that you have time to focus on your work.