Tag Archives: ecommerce

10 Quick SEO Tips for Ecommerce Sites & Online Retailers

Although SEO (especially ecommerce SEO) is no short-term endeavor, there are some vital tips and strategies that you can absorb and implement rather quickly. Some SEO tips may take time to come to fruition, whereas others can lend to fast outcomes. Among this list of ten, we’re sure that you’ll find a few opportunities. Check out these quick SEO tips for ecommerce sites and online retailers below.ecommerce seo

1. If you that you’re products are seasonal, then are you prepared far enough in advance? Remember that if you’re running an ecommerce SEO campaign that it can take 3-6 months for new products or pages to be indexed, and start to rank well.

2. Don’t forget to plan ahead for events or times of year. How can you make the most of SEO given your times of year on company events? Beyond SEO, how else can you make your products and services more appealing on your website at different times of the year?

3. By offering what your visitors want and what your customers expect, you can expect more sales, and encourage repeat visitors. What else can you do to ensure that people return to your website, or spend more time or money with you?

4. Don’t forget to include competitor analysis as part of your ecommerce SEO research. You’ll want to know what other sites are doing, and see what other companies in other sectors or industries are doing that you can do too.

5. Ensure that you’re tracking progress and making good use of your website analytics, so that you know what works and what doesn’t. There’s no point in spending time or resources on ecommerce SEO strategies that aren’t bringing traffic or links to your site.

6. Why not offer something different to your visitors? How could you offer them an additional incentive for buying today, or for spending more, or for downloading and listening to all of your podcasts? See more creative ideas like this from professional ecommerce SEO company Click Centric SEO.

7. Do your online efforts complement your offline activities? Are all departments in your company working together to make sure that your website is successful? Are visitors encouraged to ring you, or visit your store if they would prefer, or can they only buy online?

8. Don’t be afraid to ask your visitors for their opinions or ideas. You’ll find out what sort of things they want and expect, and maybe see if there are any inadvertent barriers in place that are stopping people from converting. Perhaps your checkout process is too long, or your newsletter doesn’t provide enough information, or your colour scheme isn’t to everyone’s taste.

9. You’ll want to keep your website updated and active. Ensure that your news and offers are current and relevant, and that you add content on a regular basis, so that you’ll give visitors and search engines a reason to come back. This will also help your ecommerce SEO.

10. Don’t be afraid of change. If your customers don’t like something, and they offer an alternative, then why not try it? If you can offer a new product or service for your customers, based on what they’ve said they want, then why wouldn’t you?

If you want your website to be a success with ecommerce SEO, then you’ll want to give it the attention and resources it needs to drive traffic to your site and ensure that visitors take the action you want them to take, such as signing up for your newsletter, or buying your products. Now that you know how you can ensure that you’re providing the services and products your target audience want, your website and ecommerce SEO efforts will better actualize in shorter time.

Strategy-Centric Ecommerce SEO Resources for Competitive E-Retailers

Ecommerce SEO demands a level of strategy that is far beyond that of most SEO programs. When selling products online, a company must not only attend to the overall focus of bringing people to their sites, but they must link a great deal of information together effectively and in an organized way while maintaining the necessary strategic goals for an ecommerce SEO campaign.

ecommerce seo program

While it would be nice to glean all of the information one needs from an individual site, it can be advantageous to review information on several sites or blogs to get ideas from several different angles. Armed with this information, a person can then develop a method that suits their own business needs and also evolves with the business as it grows.

Click Centric SEO

Click Centric SEO is a great place to get ecommerce SEO tips, strategies, services, and various other resources that will make one more competitive in the online retail environment. Most people don’t scroll to page 20 when performing a Google search, and so it is imperative to optimize your rankings. This is extremely difficult to do without an ecommerce SEO professional to guide the way.

However, whether you decide to try to do it yourself or use a professional, ClickCentricSEO.com is site that offers tips that can help one achieve higher rankings and more success. When they work one on one with a client, they tend to do well by creating a program that is ‘individually tailored’ for each client. For example, the provide free no-obligation ecommerce SEO site audit services to prospective clients before actually getting started with SEO.

Additionally, they offer tips and services for ethical link building. When link building is done incorrectly, it can have devastating results, such as the loss of Google ranking because Google’s algorithm can ‘mark’ a site as being underhanded. This website offers free advice on how to avoid that pitfall as well as providing other useful advice.

Kissmetrics

Kissmetrics offers a world of wealth in metric information on SEO. For example, one article points out common errors that can backfire on a marketing scheme. It allows people to see how to properly set up a product description without making the mistake of solely relying on the manufacturer’s description.

One must remember that manufacturers are not marketing experts, nor are they necessarily savvy about SEO content. Hence, it behooves a person in the ecommerce SEO game to rewrite product descriptions to draw customers in, create content, and satisfy the potential buyer’s need for information. Lastly, Kissmetrics also offers other types of information, such as an ‘ultimate guide’ to ecommerce SEO with consolidated information.

Search Engine Land

Search Engine Land has a lot of tips to help with the practical aspects of ecommerce. This site answers questions such as what one can do if they run low on stock or how to manage a transition from an SEO/link level if a product is discontinued.

Issues regarding the problems that arise from seasonal items and variations within one product are also addressed. The site gives advice on content and descriptions that are not provided by the manufacturer. This site also provides a list of best practices and habits that ecommerce site staff should develop for successful strategies to continue to achieve success.

Practical Ecommerce

Practical Ecommerce gives a load of great information for setting up and maintaining SEO strategies and they update regularly so that you can stay current on the trends in the industry. For example, they have an entire section devoted to social media strategies.

On top of that, there are individual articles and guides for different social media platforms such as Twitter and Facebook. Another section of PracticalEcommerce.com targets the best way to use ads for ecommerce. Each bit of information is designed to help ecommerce SEO and is not overly general for use by any online marketing strategist.

Get Elastic

Get Elastic is a blog that is helpful for anyone setting up an international ecommerce strategy. With helpful topics, such as the importance of clear communication, reporting, and organization concerning the multiple hubs in different nations. This global approach is set up to allow an SEO strategy to be developed with long reaching goals and also with an eye to keeping the different aspects of the organization to be properly maintained.

As an ecommerce business grows, the SEO strategist may need to continually review various sites and blogs to remain up to date with current trends and to make sure that their own ecommerce SEO is keeping up with the growth of their business.