Tag Archives: content marketing

Facet Web Tech: Peoria’s Most Creative Web Design Company

To build a successful client base and increase your company’s earning potential, you need a stellar web presence. One of the best ways to do this is to have a solid website designed by Facet Web Tech, the newest and most creative web design company in Peoria, Illinois.facet web tech

You can tackle this beast yourself but do you know the basics of web design, SEO, and Internet marketing? Facet Web Tech’s experienced web designers and search marketing professionals have the expertise to help. So many small business owners have the notion that starting a blog by themselves is the key to getting their business noticed. They will add some content about themselves to a pre-designed template and call it good. This type of lackluster design does nothing but tell your customer that you do not have an eye for detail or putting your best foot forward.

Facet Web Tech’s Peoria website design and SEO experts can help you in the following ways. Learn more about this web design company in Peoria, Illinois below, or visit FacetWebTech.com for more information.

Give Your Business a Competitive Edge

The internet is packed full of people trying to market their businesses, and there are more than likely dozens of industries out there just like yours. You need a company website that is going to stand out from the rest and trying to do this yourself might not work out so well. Hiring Facet Web Tech design agency allows experts to create content for your web page that attracts customers and keeps them interested.peoria web design company

What usually happens is a DIY will try to save a few buck and create his or her company website. Sometimes, these websites can look OK, but they lack SEO quality. which is a vital component to any website. These are the keywords that clients use when searching for services that your company offers.

If your website does not contain these keywords, your site does not pop up at the top of the search engine. Facet Web Tech’s website design company in Peoria, IL, which is SEO savvy will provide testing methods, niche industry trends, and industry analysis to determine which keywords are best for driving traffic to your site.

Specialisted Peoria Web Designers

As a business owner, time is valuable, and you are undoubtedly an extremely busy person. Web design takes time that you probably do not have to invest. However, a website creation team has this time, as it is their job and they will give your web pages the attention that they deserve.

Let’s face it, anyone can sign up for a free website hosting company, add a few lines of content to a page, and call it good. However, this hasty creation with the lack of detail and SEO wording probably won’t generate any hits, and your website will remain traffic less. Hire Facet Web Tech, Peoria, Illinois web design company, to create your web presence and give it the quality and attention that your company is counting on.

Get Great Content Marketing

How your website is marketed means everything regarding how well your products and services sell. For example, how often do you blindly make purchases on the internet before reading on the seller’s website? Probably never. Think about how your decision to go forward with the purchase largely depends on whether you like what you’ve read or not. Content can make or break a website. In addition to web development, Facet Web Tech can help actualize your company’s content marketing strategy.

High-Quality Internet Advertising

Did you know that investing in a high-quality website is an investment that does not go away? Great marketing and advertising mean everything in the online community. Once you have established a reliable web presence, your clients are going to tell their friends about you and so on and so forth. Utilizing a Facet Web Tech designers will ensure that this is the outcome you receive.

Facet Web Tech
2103 Court Street
Pekin, IL 61554
(309) 353-4727
Website

3 Essential Strategies for Plastic Surgeon SEO in 2016

Most people turn to the internet for important information such as plastic and cosmetic surgery. As a plastic surgeon doing SEO, you may have all the necessary information on your website (and your site may be keyword optimized for plastic surgeon SEO,) but that is not enough in today’s competitive search market.plastic surgery seo

When it comes to SEO for plastic surgeons, you have to make sure that your target audience accesses that information. Most search engine users do not even look past the first page, so you need to employ plastic surgeon SEO strategies optimize your site’s web presence and overall search engine visibility.

To help get your plastic surgery SEO plan in place for 2016, below are 3 essential SEO strategies for plastic surgeons that are safe, effective, and value-driven (beyond just SEO and better rankings.)

1. Content Marketing

Content marketing is a technique of communicating with your patients and prospects without necessarily having to sell. Instead of pitching your services and products, you are merely giving out information that enlightens your buyer. The belief in this strategy is that patients will reward you with their loyalty and business.

In content marketing, your main aim is to attract and retain potential patients through consistently creating unique blog posts, evergreen articles, videos. Plastic surgeons need to incorporate this strategy in their overall surgeon SEO strategy so as to earn links, rank higher in Google, and build credibility to attract potential patients.

2. Social Media Marketing

Social media marketing is a process of generating traffic through social media sites. Often, social media leads into the discovery of new stories in a search activity. It also plays an important role in building links, which in turn support plastic surgey SEO efforts. And since many people search social sites for content, plastic surgeons need to create content to post on social media sites and link them to their sites.

Plastic surgeons should build their presence on social platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+. This way, they will be able to establish credibility as well as build more authority for SEO.

3. Review Generation

Getting reviews is very important—it is a reputation game changer. Online reviews not only drive local search, but also revenue. Ecommerce statistics have shown that that customer ratings increase sales by up to 18%, and more than 90% of people claim that positive reviews from other patients greatly influenced their purchasing decisions.

Plastic surgeons need to get serious when it comes to soliciting feedback. Reaching out to patients is a hassle; there is no doubt about that. There is also a challenge in directing these patients to review sites, tracking their conversations, and sharing recommendations on social platforms. Well, it all amounts to hard work but once you have positive feedback from patients, be assured of more clients.

Review generation allows you, a plastic surgeon, to gather reviews from your patients in the easiest and fastest way possible. You just have to follow three simple steps outlined below.

  • Send messages to your patients requesting for their feedback.
  • Direct them to a branded site where they can leave their comments.
  • Collect star rating and feedback in a simple form.

Review generation handles every review with utmost care. It also advises you on the submissions to share and those to handle behind closed doors. This has an effect of strengthening your reputation as a plastic surgeon.

As a plastic surgeon, you need to employ comprehensive SEO strategies to attract more clients. The above three strategies will see your website rank higher in Google ranking, and this increases your chances of getting more clients.

5 Essential SEO Tips for Ecommerce Startups

Ecommerce startups sometimes are overwhelmed about the possibility of ranking on the first spots on Google’s organic searches. However, this shouldn’t be looked at as an impossible feat. With some basic knowledge of the five essential SEO tips for ecommerce startups you can also make your website’s online presence stand out on the most popular search engines.

seo tips ecommerce startup

1. Establish a Powerful Social Presence

SEO is never complete without the help of social media network strategies. By having your brand on social media sites you can give your contacts access to your site by posting or Tweeting on a regular basis.

Given that your objective is to increase your website’s traffic, you should take into account what is it that your target audience wants to hear (or read). Blog posts should be relevant to your business and they should be helpful to your clients as well. Include a call-to-action at the end to invite your viewers to click on your site’s link.

2. Don’t Neglect Local Traffic

Local traffic is one of the most important things ecommerce startups can have. More often than not, online stores start selling on their hometown or city. For this reason, local traffic should be your top priority at least at the first stages of the SEO process.

One of the best things you can do in order to get more local traffic to your website is to use relevant long-tail keywords in your website’s content. What this means is that instead of offering just “shoes” – in the case of a shoe online store – include location and if necessary a more detailed description of the product you are selling such as “leather shoes in Phoenix”.

3. Make it Easy for Search Engines to Find You

This simple yet extremely useful tip can be the difference between success and failure for ecommerce startups. To do this, always have links between your homepage and any other webpage in your site. This way, you won’t have what’s called orphan pages which could get loss in the depth of Google’s very last results.

Configure your sitemap properly and check out if server issues or robot.txt’s may be blocking your site’s access to search engine’s results – you may need to contact a systems engineer for this purpose.

4. Decrease Your Website’s Loading Time

You will be amazed at these two facts: first, one of Google’s ranking factors is a website’s loading time and second, if a website takes more than three seconds to load 40% of visitors will leave before it finishes loading! That being said, don’t underestimate the need for website optimization.

As one of the most often overlooked aspects of SEO for ecommerce startups is this seemingly minor factor in your website’s load speed. Visitors won’t go away and your ranking will improve as well. If you can’t fix your slow website, than it may be worth hiring a website optimization company.

5. Leverage Content Marketing

Last but definitely not least, leveraging content marketing is a sure-fire way to get up several spots on Google’s results page. Google has become smart and it rewards sites with high quality content. How does Google classify quality content from what’s not good content?

Google has real humans like you and me who are experts in deciding which content provides value to visitors and which doesn’t. This way, they constantly update their algorithms to provide the best results. Have useful high quality blog posts and post regularly, at least once a week – Google doesn’t like outdated information.

Lastly, if you’re ecommerce site has been up and running for some time and you’d like to make more progressive SEO strides in getting it ranked, look into getting an ecommerce SEO site audit. One of the best sources for professional SEO site audits for ecommerce sites is ClickCentricSEO.com. You can apply right on their website.

The Creative SEO Mindset: Big-Picture Web Presence Management

There is need to change the common SEO perspectives and strategies that are used in marketing business via Google search. In the past, search marketers relied heavily on keyword opimized content, link building, and paid search advertising to reach the targeted audiences.

However, these traditional ways of SEO are quickly changing and most businesses are realizing the need for a more comprehensive strategy that encompasses all the aspects of an authoritative brand.

Web Presence Management Services

Web presence management is a synergistic approach which is progressive and effective in ensuring that a company gets the most out of its SEO and Internet marketing efforts. Unlike specific strategies and campaigns, web presence management brings together all aspects of optimizing a brand’s visbility and overall web presence on the web, such as organic SEO and PPC advertising, content marketing, social media, reputation management, and more.

The Ultimate Goal of Web Presence Management

The ultimate goal of web presence management is to build the credibility and reliability of a business and sustain the growth that is achieved online. This is more strategic and practical to successful SEO and brand building.

The plan that should be created as the company outlines the marketing efforts should be aimed at actively controlling and influencing the online presence such that efficiency and popularity is accomplished. This method of web presence management for company’s is beneficial in that it promotes connection with potential customers on diverse platforms and also reduces the overall costs of customer support.

Creative Strategies for a Successful Campaign

Developing a good plan for your company’s web presence management startegy first requires complete understanding of the brand. This enables the plan to be tailored to cover the needs and goals of the company. Customize the approach such that it fits in with the business model that is already established.

It is also important the capabilities of the brand and the potential for its success are understood and the tactic will also be specifically tailored to reach to the target market more effectively. This creative approach to SEO and brand marketing will aid in ensuring that the business reaches its full potential. For this reason, many companies are hiring web presence management and optimization companys, like the Web Presence Group, that are proficient all levels of search engine marketing, social and content marketing, as well as reputation management.

What Channels to Include In Your Web Presence Management Strategy?

Web Presence Management StrategyThe success of this type of market relies on the ability to utilize a complete blend of other common methods. Different tasks have to be accomplished for online branding as well as effective marketing. Most people are already familiar with such services but tend to think of them independently. They include content creation and marketing, SEO, PPC campaigns, search engine marketing, social media marketing and mobile web presence management.

In addition to organic search marketing and social media, website conversion rate optimization (or “CRO”) is also of tremendous importance since it directly relates to increasing profits. Beyond use of these valuable tools, new tools are available such as workspaces which are platforms that allow more efficient collaboration between different teams within the marketing campaign.

Customer engagement is the future of marketing to online consumers. Paid ads are being phased out since they create unwanted disruptions. By using comprehensive tools, businesses are able to map their content with relation to the specific consumer and also help the potential client along the journey to subscribing to the brand. This means that the client will be able to learn as desired and they will be able to communicate without feeling pressured.

A web presence management strategy is aimed towards engagement should be based on making easy to find content and then communicating effectively. Evaluate the benefits of using this kind of marketing approach for your brand.