Tag Archives: branding

Web Presence Optimization: The Evolution of Online Marketing & Branding

Web presence optimization is becoming increasingly popular in the SEO and internet marketing community. Web presence optimization is a response to SEO best practices continuing to evolve in both complexity and comprehension thus demanding a more all-encompassing approach.web presence optimization online marketing

The term web presence optimization can be defined as a well-rounded practice of optimizing and promoting your business (or online brand) through many channels for better awareness, visibility, and recognition. Initially, businesses have been focusing on a one particular aspect of web marketing, but embracing web presence optimization enables businesses to bring together various marketing channels in one unified approach.

The Value in All-Encompassing Web Presence Optimization

The benefit of putting together various aspects such as technical site optimization, social media marketing, conversion rate optimization, mobile marketing, search engine optimization and content marketing is that it allows your business to generate more leads, quickly build reputation and grow in a more comprehensive approach.

Furthermore, unlike the traditional SEO and web marketing strategies, embracing web presence optimization enables your business to optimize its brand web presence by focusing on building meaningful connections that encourage meaningful social relationships with lasting exposure in the search engine results.

As a result, an effective web presence strategy must touch on all online aspects of your business. Below are a few of the core elements for a comprehensive web presence optimization approach as outlined by the Web Presence Group.

Social Media

Unlike the traditional organic SEO and web marketing that starts with optimizing your website, the new approach starts with building and optimizing your business social media presence. It is informed by understanding that if you build a greater social audience, the more exposure your content will gain and thus, your business will enjoy the benefits of a greater exposure such as quality inbound traffic to your website.

Content Marketing

For the strategy to work, you must create content that is compelling and relevant. For example, you can ensure the content of your business is relevant by focusing on solving common problems or questions among other current specific topics that relate to your business. You should also be patient with the strategy because like web presence optimization it can take months before you can realize the full benefits of your efforts.

Web Presence Development

The aim in this step is to build new properties and expand your business web presence. One of the most effective ways you can expand your business web presence is by creating profiles or listings in industry related authority sites such as industry-specific directories, socially-oriented sites, and forums among others. You can also expand your business web presence by creating blogs and micro-sites.

Search Marketing

Despite everything you did to bring all aspects of your business together, you should not forget about search marketing. However, it is important at this stage to revamp your current SEO and PPC advertising strategies to ensure they are up to the new marketing goals. You can do this by reviewing your website analytics to find details such as how visitors interact with your website, the conversion rates and navigation trends. You should also ensure that your website is performing optimally in the keyword optimization and technical aspects.

Actualize Your Web Presence Optimization strategy

Now that you have optimized your business web presence, the last stage of the web presence optimization strategy is to ensure everything is working as intended. When reviewing your business web presence optimization strategy, you should focus on all core aspects because if one is not working as intended it could prevent your business from getting full benefits.

Jump Start Your Triathlon Coaching Business Online

Starting a triathlon coaching business might seem like a lucrative endeavor; however, the risks are no different the starting any other type of business. In fact, the decision to start a triathlon coaching business offers far more flexibility and opportunities to build your brand, market your company, and recruit new athletes.

The Internet has further facilitated the ability to craft your ideal triathlon coaching business online. Quite literally, you can operate your entire coaching business online without ever needing to meet your athletes in person. With that said, here’s more ideas to help you jump-start your triathlon coaching business online.Triathlon Coaching Business Online

Establish a Web Presence

Building your web presence is perhaps one of the most important steps to establishing your triathlon coaching business online. The core elements of your web presence including creating a website and social media profiles on sites like Twitter, Facebook, and Google+, name just a few.

Your website serve as your central hub to send prospective athletes interested in your coaching services. A well-optimized site can also your primary marketing tool to gain expsoure from new athletes searching for triathlon coaches online. To really jump-start your triathlon coach business online, it may be wise to invest in search marketing services to help you gain more visibility and ensure your site ranks well in major search engines like Google.

Think of your social media profiles as the glue that holds your web presence together. Here’s where you’ll want to share content and cultivate a following. You can also invest in marketing and advertising on social platforms like Twitter Advertising and Facebook Ads for businesses. There are a wealth of opportunities here, and these platforms serve as vital tools to accelerating your triathlon coaching business.

Connect With Online Triathlon Communities

The next best way to get recognition and expose your coaching business to the world is to connect with triathlon communities on the web. Try looking around on sites like Facebook and Google+ for online communities related to triathlon and multisport.

These communities are great places to share your content, website, and other information surrounding your coaching business. Just avoid over-sharing or over-promoting. Be subtle and mindful of community members best interest.

Reach Out to Other Triathlon Coaches

Especially if your name is relatively new and unbeknownst in the triathlon coaching world, you can gain a lot from connecting with other reputable triathlon coaches. Whether for business coaching, internships, or general insights, building a few quality relationships can help you with your triathlon coaching business. Some elite-level coaches may be at their capacity to take on new athletes. As a result, they may refer new athletes to you and your triathlon coaching business.