Local SEO and online marketing has gone through many changes in just a short period. The plastic surgeon SEO techniques that worked a couple of years ago, no longer are as effective today.
If you operate a plastic surgery practice, or do marketing for a plastic surgeon, you have probably realized that the online competition has increased and more surgeons are discovering the power of developing a substantial quality online marketing strategy. However recently, as Google made major algorithm modifications, and most plastic surgeons that managed to attain top rankings using questionable SEO practices have seen their ranking drop. As a result, now is the time to implement fail-proof SEO for your plastic surgery practice.
Why Invest Plastic Surgeons Thrive With SEO
Several other plastic surgeons have ignored the power of local online search as a marketing tool. People in your area go online to search for the perfect plastic surgeon, based on local practices, to approach for consultation. Here, citations – online reference to the Name, Address, and phone number (NAP), of your plastic surgery practice are vital for SEO.
It goes without saying that to get ranked in local listings, you need Google Places Page. Once this page is set up and optimized with the right videos, pictures, and categories, getting citation begins. If your practice information is listed consistently, the search engines can find your business more easily, and consequently, that will improve your local rankings. This gives you an opportunity to direct more traffic to your business for plastic surgeon consultation.
Here are five plastic surgeon SEO tips for 2016 to help you improve your online ranking significantly. For more insights on plastic surgeon SEO, visit OptimizedSurgeons.com.
Plastic Surgeon SEO Tip #1: Build a Locally-Optimized Website
This is where most plastic surgeon SEO strategies fail to get it right. Traditional SEO is totally different from the local SEO. There are specific steps that you must follow to make sure that Google conveys your business information as a local business and ranks you in the correct cities and for the right services. Google cannot reward you with top rankings if you fail to optimize your website to let Google know your physical address, your identity, and the services you offer.
Plastic Surgeon SEO Tip #2: Ensure The Site is Mobile Friendly
Smartphone and notepads have greatly changed the way people search for local business online. Your website should be mobile friendly and readily adaptable to a smaller screen. When people search on a website that is not mobile-friendly, they probably find navigation difficult through Smartphone and notepads and normally leave the page.
Google has promised to reward mobile friendly networks with higher rankings. If you want to know if your website is mobile friendly, you can go to the Google Website Simulator and enter the URL address of your website. It shows the exact mobile view of your website.
Plastic Surgeon SEO Tip #3: Leverage Hyper-Local Marketing
Hyper-local marketing targets your surrounding cities, well-known landmarks, local neighborhoods, and zip codes. People have a tendency of beginning a search with places nearest to their homes then extending the search radius to local cities or neighborhood. Depending on the distance people travel to look for your service, you possibly expand to reach further.
Plastic Surgeon SEO Tip #4: Avoid Jamming All Services On One Page
Break up your services pages into dedicated, keyword optimized pages. This sends a clear message about each page and properly defines keyword relevancy across your website. And for plastic surgeon SEO, this effective strategy also creates additional content for Google crawl and of course, that’s what Google find valuable in authoritative website. If you do this right, you will certainly rank high for each particular service you provide.
Plastic Surgeon SEO Tip #5: Don’t Forget a ‘Call to Action’ on Every Page
Although it sounds very basic, many websites do not direct their visitors on what to do next. A call to action gives your prospective customers an opportunity to contact you. Give your visitors a good reason to act. Make sure that you have an easy to find contact form and your phone number. While this might not be entirely focal to SEO for surgeons, it is vital for CRO (conversion rate optimization) and making the most of your site’s organic search traffic.