Most people turn to the internet for important information such as plastic and cosmetic surgery. As a plastic surgeon doing SEO, you may have all the necessary information on your website (and your site may be keyword optimized for plastic surgeon SEO,) but that is not enough in today’s competitive search market.
When it comes to SEO for plastic surgeons, you have to make sure that your target audience accesses that information. Most search engine users do not even look past the first page, so you need to employ plastic surgeon SEO strategies optimize your site’s web presence and overall search engine visibility.
To help get your plastic surgery SEO plan in place for 2016, below are 3 essential SEO strategies for plastic surgeons that are safe, effective, and value-driven (beyond just SEO and better rankings.)
1. Content Marketing
Content marketing is a technique of communicating with your patients and prospects without necessarily having to sell. Instead of pitching your services and products, you are merely giving out information that enlightens your buyer. The belief in this strategy is that patients will reward you with their loyalty and business.
In content marketing, your main aim is to attract and retain potential patients through consistently creating unique blog posts, evergreen articles, videos. Plastic surgeons need to incorporate this strategy in their overall surgeon SEO strategy so as to earn links, rank higher in Google, and build credibility to attract potential patients.
2. Social Media Marketing
Social media marketing is a process of generating traffic through social media sites. Often, social media leads into the discovery of new stories in a search activity. It also plays an important role in building links, which in turn support plastic surgey SEO efforts. And since many people search social sites for content, plastic surgeons need to create content to post on social media sites and link them to their sites.
Plastic surgeons should build their presence on social platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+. This way, they will be able to establish credibility as well as build more authority for SEO.
3. Review Generation
Getting reviews is very important—it is a reputation game changer. Online reviews not only drive local search, but also revenue. Ecommerce statistics have shown that that customer ratings increase sales by up to 18%, and more than 90% of people claim that positive reviews from other patients greatly influenced their purchasing decisions.
Plastic surgeons need to get serious when it comes to soliciting feedback. Reaching out to patients is a hassle; there is no doubt about that. There is also a challenge in directing these patients to review sites, tracking their conversations, and sharing recommendations on social platforms. Well, it all amounts to hard work but once you have positive feedback from patients, be assured of more clients.
Review generation allows you, a plastic surgeon, to gather reviews from your patients in the easiest and fastest way possible. You just have to follow three simple steps outlined below.
- Send messages to your patients requesting for their feedback.
- Direct them to a branded site where they can leave their comments.
- Collect star rating and feedback in a simple form.
Review generation handles every review with utmost care. It also advises you on the submissions to share and those to handle behind closed doors. This has an effect of strengthening your reputation as a plastic surgeon.
As a plastic surgeon, you need to employ comprehensive SEO strategies to attract more clients. The above three strategies will see your website rank higher in Google ranking, and this increases your chances of getting more clients.