With 2016 quickly coming, many SEO’s and web marketers are looking for ways to improve their websites. With content at the forefront of most SE-optimized money pages, copywriting, on-page SEO, and front-end content (graphics, media, calls-to-action, etc.) can always use improvements.
To define some of the essential on-page SEO components that can often use deeper levels of optimization, below are three elements worth considering.
1. Revamp Page Titles & Meta Descriptions
Take a look at your top 5-10 “money pages” that are generating the most organic search traffic. Read over each page’s meta title and meta description to evaluate how effective they are (at promoting clicks from search engine users) as well as how SEO-friendly they are (use of keywords and total character length.)
Are your page titles both keyword-relevant and under 64 characters? Are your page’s meta descriptions unique, compelling, and under 154 characters? Do you see improvements to use more creative verbs or keywords for SEO?
Revamping the copy for these small yet powerful page attributes might not seem like a big deal. But many SEO copywriters have claimed to see an increase click-through rates, as well as an uplift rankings after revamping the page titles and meta descriptions on their core money pages.
2. Assess & Improve Page Copy
Parallel to revamping page titles and meta descriptions (which are displayed in Google’s search engine results), assess the on-page copy that’s populating your top money pages. Does the page copy reflect the voice of your business or brand? Is the copy accurate, up-to-date, and unique (not ripped off some other site?) Do you have at least 200-300 words of text-based (crawlable) copy on your key money pages?
There are usually always ways to improve upon page copy. Perhaps you can expand upon certain areas to beef-up the word count on a marginally-ranking money page. Or perhaps you can more text styling elements, such as strong tags, italics, and other modest SEO copywriting attributes. This element is particularly important in SEO for ecommerce sites.
3. Are You Using Schema Markup?
If you’re not using Schema for your money pages, then now is the time to get on board. While Google hasn’t explicitly stated any correlation of Schema use and better rankings, many search marketing experts claim to experience an improvement in search engine visibility after integrated schema markup.
And while Schema may not be a front-end copywriting endeavor, it is important for on-page SEO and bringing the most value to your website, both from a user perspective and search engine perspective. Partner with a technical expert and ensure your money pages are marked-up with Schema to get the greatest results.