SEO for surgeons is very effective when it comes to improving the search engine ranking of your website. For example, an athlete searching for a podiatrist in a certain area will most likely look at the first few podiatrists that rank at the top of his search results page.
In fact, a study by Search Engine Journal revealed that 14.6% of results produced by SEO leads are of companies that are near the client’s office or residence. This proximity to search users is possible because 56% of adults in America are using mobile phones to make searches online for goods, services and entertainment.
For this reason, local SEO for surgeons is a powerful marketing tool, as it can generate quality leads both efficiently and sustainably when done right. A solid surgeon SEO strategy can also help to increase revenue by expanding a surgeon’s patient base. If you’re looking to embark on SEO for surgeons, here are some tips to help you get started by selecting the right keywords.
Selecting the Right Keywords for Surgeon SEO
Surgeons often specialize in one (or a few) forms of surgery, unlike many online web owners who advertise and sell any product that has a viable market online. For this reason, surgeons need to make a rundown of words that they think individuals would use while when searching for their services.
Teaming up with fellow doctors to brainstorm on this rundown would be an ideal move to make sure the list of words is as extensive as possible. Running the final list through Google’s Keyword Planner would help you know which words are the most useful for an surgeon SEO campaign.
It is also important to choose a particular set of words that corresponds to your service. For example, ‘rhinoplasty specialist’ is a more useful keyword than just using ‘plastic specialist’ as your keyword. In the same way, ‘breast augmentation surgeon San Francisco’ is more appropriate for an surgeon SEO campaign than ‘plastic surgeon Atlanta GA.’
It does not mean that you should mention particular areas of service while leaving others to the imagination of your clients. It means that you should have an enormous amount of articles that focus on specific areas of your work. You should also make sure that these features are accurate, relevant and interesting.
Develop Original Content for Your Website
Medical surgery is a field filled with experts, and those who seek the services of surgeons appreciate the level of professionalism exercised by people in this line of work. Duplicating content from another website makes you look unprofessional and incompetent. Worse, it can negatively impact your surgeon SEO strategy.
You should guard against such practices because they will help neither you nor your business. Develop a fanatical base by leading the pack when it comes to news, information and analysis on developments in surgery. Hire a professional and specialized plastic surgeon SEO company fully equipped to write original content for you that would appeal to your core market and establish you as a force to reckon with online.
You should have blog entries, features, interviews, photographs, testimonials, and info-graphics on your website to help you attract more online visitors than you currently have. Creating this kind of content takes time, which is a luxury that many surgeons cannot afford.
Hire a reputable firm to do this job for you. You would not have to worry about SEO for surgeons anymore. Someone else will take care of that for you so that you have time to focus on your work.