Ecommerce startups sometimes are overwhelmed about the possibility of ranking on the first spots on Google’s organic searches. However, this shouldn’t be looked at as an impossible feat. With some basic knowledge of the five essential SEO tips for ecommerce startups you can also make your website’s online presence stand out on the most popular search engines.
1. Establish a Powerful Social Presence
SEO is never complete without the help of social media network strategies. By having your brand on social media sites you can give your contacts access to your site by posting or Tweeting on a regular basis.
Given that your objective is to increase your website’s traffic, you should take into account what is it that your target audience wants to hear (or read). Blog posts should be relevant to your business and they should be helpful to your clients as well. Include a call-to-action at the end to invite your viewers to click on your site’s link.
2. Don’t Neglect Local Traffic
Local traffic is one of the most important things ecommerce startups can have. More often than not, online stores start selling on their hometown or city. For this reason, local traffic should be your top priority at least at the first stages of the SEO process.
One of the best things you can do in order to get more local traffic to your website is to use relevant long-tail keywords in your website’s content. What this means is that instead of offering just “shoes” – in the case of a shoe online store – include location and if necessary a more detailed description of the product you are selling such as “leather shoes in Phoenix”.
3. Make it Easy for Search Engines to Find You
This simple yet extremely useful tip can be the difference between success and failure for ecommerce startups. To do this, always have links between your homepage and any other webpage in your site. This way, you won’t have what’s called orphan pages which could get loss in the depth of Google’s very last results.
Configure your sitemap properly and check out if server issues or robot.txt’s may be blocking your site’s access to search engine’s results – you may need to contact a systems engineer for this purpose.
4. Decrease Your Website’s Loading Time
You will be amazed at these two facts: first, one of Google’s ranking factors is a website’s loading time and second, if a website takes more than three seconds to load 40% of visitors will leave before it finishes loading! That being said, don’t underestimate the need for website optimization.
As one of the most often overlooked aspects of SEO for ecommerce startups is this seemingly minor factor in your website’s load speed. Visitors won’t go away and your ranking will improve as well. If you can’t fix your slow website, than it may be worth hiring a website optimization company.
5. Leverage Content Marketing
Last but definitely not least, leveraging content marketing is a sure-fire way to get up several spots on Google’s results page. Google has become smart and it rewards sites with high quality content. How does Google classify quality content from what’s not good content?
Google has real humans like you and me who are experts in deciding which content provides value to visitors and which doesn’t. This way, they constantly update their algorithms to provide the best results. Have useful high quality blog posts and post regularly, at least once a week – Google doesn’t like outdated information.
Lastly, if you’re ecommerce site has been up and running for some time and you’d like to make more progressive SEO strides in getting it ranked, look into getting an ecommerce SEO site audit. One of the best sources for professional SEO site audits for ecommerce sites is ClickCentricSEO.com. You can apply right on their website.